Neuroscience of Selling, The: Proven Sales Secrets to Win Over the Buyer's Heart and Mind
A revolutionary way to discover real sales success and bring new value to your company! Sales is not just about logic and emotion. Extraordinary salespeople are top earners because they understand the deeper levels of the brain and how buyers think. Global sales expert John Asher explores these hidden biases and brain stimuli, and provides tips and techniques to: Increase your likeability Steer a profitable conversation Stand out from the competition Win customers for life!